The security of personal data such as name, address, telephone number or email, is a serious and important concern for our company. Therefore, we conduct our online activities in compliance with the respective statutory provisions relating to data protection and data security. Below, you can find the information we process.
Personal data / types of use
As a principle, the protection of your personal data is of highest priority for us. You decide whether or not you wish to make such data known to us, for example in the course of any registration, survey or the like. Such information on your part is relevant for your enquiry, but you provide it on a voluntary basis. An exception to this rule is when prior consent cannot be obtained for practical reasons and the processing of data is permitted by law.
Legal basis for the processing of personal data
If we obtain the consent of the data subject to process their personal data, Article 6(1)(a) GDPR serves as the legal basis for the processing of personal data.
When processing personal data necessary for the performance of a contract to which the data subject is party, Article 6(1)(b) GDPR shall serve as the legal basis. This also applies to any processing required to perform pre-contractual measures.
If processing of personal data is necessary for compliance with a legal obligation to which we are subject, Article 6(1)(c) GDPR shall serve as the legal basis.
In the event that the vital interests of the data subject or of another natural person necessitate the processing of personal data, Article 6 (1)(d) GDPR shall serve as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, Article 6(1)(f) GDPR shall serve as the legal basis for processing.
Data deletion and storage duration
The data subject’s personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Data may be stored beyond this if provisions have been made for this by the European or national legislator in Union regulations, laws or other rules to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the standards mentioned above expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.
Exchange of data / contractual relationships with partners / third parties
In addition to the types of use described above, we will transfer your data to third parties that are involved in the processing of your order or that participate in contracts. For example, if you place an order via our website, we will transmit your order information to our partner companies and contractors who process and deliver your order to you. Data will only be transmitted to the extent required in order to fulfill or deliver your order or to process an enquiry. We will also transmit personal data to third parties where we are required to do so by law.
Data automatically collected on our website / usage data
We welcome anybody to visit and use our website free of charge and to look at the products on offer. When you visit our website, we record the following general usage data in order to assess which parts of our website you visit and how long you stay there:
- Information about the browser type and version used
- The user’s operating system and interface
- The user’s IP address
- Date and time of access
- Websites from which the user’ system reaches our website
- The services and functions used on our website
- Time zone difference from Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status / HTTP status code
- Relevant volume of data transferred
- Language and version of the browser software.
Such data will be combined with the usage data of all visitors to our website in order to measure the number of visitors, the average time of the visits, pages visited, etc. The data we collect is combined and used for internal purposes only.
The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.
We use this combined data for evaluating our products, services and the news we make available via our website, as well as for monitoring use of our website and generally improving its content.
The temporary storage of IP addresses by the system is required in order to allow the website to be delivered to the user’s computer. To do this, the user’s IP address must be stored for the duration of the session.
Data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. These purposes are also the basis for our legitimate interests in data processing pursuant to Article 6(1)(f) GDPR.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. If data is stored in log files, this is the case after no more than seven days. Further storage is possible. In this case, the users’ IP addresses are deleted or distorted, so that it is no longer possible to associate them with the calling client.
The collection of data in order to provide the website and the storage of the data in log files is essential for the operation of the website. Therefore the user cannot opt out.
Third party advertisements or links to other websites displayed on our website may collect user data if you click on them or otherwise follow their instructions. We have no control over the data collected either voluntarily or involuntarily via advertisements or websites of third parties. We recommend that you read the privacy policies of the promoted websites if you have any concerns regarding the collection and use of your data.
Like many other commercial websites, we sometimes use the technology known as “cookies” to collect information on how you use the website, and to ensure your visit runs smoothly.
Cookies are text files that are stored in the Internet browser or come from the Internet browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a distinctive string that allows the browser to be uniquely identified when the website is visited again.
Cookies cannot read any information from your computer or interact with other cookies on your hard disk. However, cookies enable us to recognize you when you revisit our website.
You can find the data that has been stored in cookies in the cookie settings.
Our website makes use of transient cookies, persistent cookies, tracking/web bugs and local storage.
Transient and persistent cookies
Transient cookies are automatically erased when you close your browser. These include in particular the session cookie. These store a so-called session ID, with which various requests from your browser can be assigned to the joined session. This enables our website to recognise your computer when you return. Session cookies are erased when you close your browser.
We use transient cookies to make our websites more user-friendly. Some elements on our website require the browser to be identified even after you have moved to a different page.
Our website also uses persistent cookies that enable analysis of the browsing behavior of our users. Persistent cookies are automatically erased after a prescribed period, which may vary depending on the cookie. They enable transmission of, for example, IP addresses and search terms entered, as well as the use of certain website functions.
Most cookies do not save a user’s personal data. However, the user’s email address and customer ID could be stored on the server in addition to the cookie ID.
Some of our services also use “tracking bugs”, “web bugs” or “tracking pixels”. This involves code snippets that are usually only 1×1 pixel in size and can identify and detect your browser via the browser ID – your browser’s individual “fingerprint”. These enable the service provider to see how many users have accessed the pixel and if and when an email has been opened or a website has been visited.
You can use tools such as webwasher, bugnosys and AdBlock to prevent web bugs on our website. We will not use web bugs to secretly collect your personal data or share such data with third parties and marketing platforms without your express consent.
The legal basis for processing personal data using technically necessary cookies is Article 6(1)(1)(f) GDPR.
The right to object is excluded for technically essential cookies as these are required to display the website and its contents and to make the functionalities of the website available to you.
The user data collected through technically necessary cookies is not used to create user profiles.
Analysis and marketing cookies are used to improve the quality of our website and its contents. Analysis cookies allow us to ascertain how the website is used and thus constantly optimize our service. To perform processing functions on your end device that are based on cookies or other identifiers (e.g. browser fingerprints, pixels) and are not technically necessary for our website to function, we first require your consent, which you can give using the cookie pop-up that appears when you access our website. The legal basis for this cookie-based processing is § 25 (1) (1) TTDSG. These types of cookies are not necessary for our website to function and will not be placed until you give your consent.
If you do not want your browser to accept cookies, you can also deactivate or restrict cookies. Cookies that have already been saved can be deleted or deactivated at any time in your web browser. Deactivation of cookies may prevent this website from functioning properly. You may not be able to access all the options and information on this website. Please remember that cookies must be deactivated separately in each of the browsers you use.
For more information about how to manage or delete cookies using the settings in your browser, please visit the help page for that browser.
On our website, we offer users the opportunity to register by providing personal data. The data is entered in an input mask and transmitted to us and stored. The data is not passed on to third parties. The following data is collected during the registration process:
- first and last name
- email address
- company name (optional)
- phone number (optional)
As part of the registration process, the user’s consent to the processing of this data is obtained.
The legal basis for the processing of the data, if the user has given his consent, is Article 6(1)(a) GDPR.
If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Article 6(1)(b) GDPR.
Registration of the user is necessary for the provision of certain content and services on our website.
A registration of the user is necessary for the fulfillment of a contract with the user or for the implementation of pre-contractual measures.
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.
This is the case for the data collected during the registration process when the registration on our website is canceled or modified.
This is the case for data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures when the data is no longer necessary for the implementation of the contract. Even after the conclusion of the contract, there may be a need to store personal data of the contractual partner in order to comply with contractual or legal obligations.
As a user, you have the option to cancel your registration at any time. You can have the data stored about you deleted or changed at any time by sending an informal email to firstname.lastname@example.org.
If the data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, early deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.
You can contact us via the email addresses provided on our website. In this case, the user’s personal data transmitted by email will be stored.
No data is passed on to third parties in this context. The data is used exclusively for processing the conversation.
The legal basis for processing the data transmitted via the contact form or in the course of sending an email is Article 6(1)(f) GDPR. If the purpose of the contact is to conclude a contract, the additional legal basis for the processing shall be Article 6(1)(b) GDPR.
The personal data from the input screen is only processed in order for us to process the contact. In the event of contact via email, this is also the basis for the required legitimate interest in the processing of data.
Any other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the contact form input screen and the data sent by email, this is the case if the respective conversation with the user has ended. The conversation is deemed to be ended if it can be inferred from the circumstances that the relevant facts have been conclusively clarified.
Use Of Services For Marketing And Analysis Purposes
Our website utilizes Google Analytics, a web analytics tool by Google Inc Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („Google“) Google Analytics uses “cookies”, text files stored on your computer that enable analysis of how you use the website. The cookie-generated information about your use of this website is usually transmitted to and stored on a Google server in the United States. However, if you are in a country that is a member state of the European Union or a contracting party to the Agreement on the European Economic Area, and if IP address anonymization has been activated on this website, Google will first truncate your IP address. Only by way of exception will the full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information on our behalf for the purposes of analyzing how you use the website, compiling reports on website activity and providing further services related to website and internet use to the website operator. Google will not combine the IP address transmitted by your browser via Google Analytics with other Google data. You can disable cookies by setting your browser accordingly; however, if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent collection and transfer of the data generated by cookies and relating to your use of the website (including your IP address) to Google, as well as the processing of such data by Google, by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout/eula.html?hl=en.
Statutory right of withdrawal
Google Tag Manager
Embedding and use of links to social media (Facebook, Instagram, et al.)
Links to external social network services such as Facebook, Instagram, YouTube and Twitter are embedded on our website, in particular in the areas displaying our products. The responsibility for the internet services of these social network services lies solely with their operators. Below you will find further information, categorized according to the corresponding social network service.
None of your data is transferred to social media services as a result of our links to these services. These are normal hyperlinks, through which no regular data transmission takes place. If you click on the link, you will be taken directly to our social media page on the respective social media service. Data is only transmitted if you are logged into your user account of the corresponding social media service. You can then link to or share content from our websites directly using the social media service, or you can watch YouTube videos on our YouTube channel. Under certain circumstances, the social media service may thus ascertain which content you have viewed on our website.
The responsibility for the social media services linked to lies exclusively with:
- Meta Platforms Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, for Facebook and its website;
- Instagram, LLC, 1601 Willow Rd. Menlo Park, CA 94025, USA, for Instagram and its website;
- YouTube, LLC, 901 Cherry Ave., St. Bruno, CA 94066, USA, for YouTube and its website;
- Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA, for Twitter and its website;
For further information regarding the purpose and scope of data collection, and regarding the further processing and use of your data by the respective social media service, see the privacy rules of the relevant service. These are available online:
- Facebook: https://www.facebook.com/about/privacy/
- Instagram: https://www.instagram.com/about/legal/privacy/
- YouTube: https://policies.google.com/privacy?hl=en&gl=en
- Twitter: https://twitter.com/privacy
Under the above-mentioned links you will also find information regarding settings for the protection of your privacy and regarding your further rights concerning the processing of your data by the respective social network service.
Embedded YouTube videos
When you visit a website into which YouTube videos are embedded, Google receives information that you have accessed this website. The data mentioned in the above section (“usage data”) is also transmitted. This happens regardless of whether Google provides a user account that you can log into or whether no user account exists. If you are logged into your Google account, your data will be directly associated with your account. If you do not wish data to be associated with your Google profile, you must log out prior to visiting websites into which YouTube videos are embedded.
The legal basis for the use of YouTube videos on our website is our legitimate interest (Article 6(1)(1)(f) GDPR) in the demand-oriented, visually optimized presentation of our website, above all through the use of videos.
Right to object
You have the right to object to the creation of these user profiles, whereby you must contact Google in order to exercise this right. You can use the privacy settings in your Google account to determine how Google can use your data for advertising or other purposes. This includes settings determining the display of advertisements (“ads”).
Statutory right of withdrawal
You have a right to refuse the creation of these user profiles, whereby you must contact Google to exercise this. You can define yourself in the privacy settings of your Google account how Google may use your data for advertising or other purposes. This also includes settings for the delivery of advertisements
Advertising via email (e.g. email newsletter)
On our website you have the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.
In addition, the following data is also collected when you sign up:
- IP address of the accessing computer
- Date and time of registration
If you purchase goods or services on our website and enter your email address, this may subsequently be used by us to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.
No data is passed on to third parties in connection with data processing for the dispatch of newsletters. The data is used exclusively for sending the newsletter.
The legal basis for processing data after sign-up for the newsletter by the user if the user’s consent is given is Article 6(1)(a) GDPR.
The legal basis for sending the newsletter as a result of the sale of goods or services is Article 7 (3) UWG.
The collection of the user’s email address serves to deliver the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. As such, the user’s email address will be stored for as long as the newsletter subscription is active.
The newsletter subscription may be canceled by the user at any time. A link to do so can be found in every newsletter.
This also allows the user to withdraw the consent to storage of the personal data collected during the sign-up process.
We take precautions to ensure the security of your personal data. Your data will be diligently protected against loss, destruction, manipulation and unauthorized access or unauthorized disclosure and transmission.
We protect collected customer data by saving it on servers secured by passwords and “firewalls” that use encryption technology to prevent unauthorized access.
We implement state-of-the-art technology and do our utmost to provide you with a secure environment for the completion of your order; however, we cannot guarantee absolute security of your data.
We ask you to take every available precaution to protect your personal data when online. We encourage you to at least change your passwords on a regular basis, to use a combination of letters and numbers, and to ensure you use a secure browser when surfing the internet.
Rights as a data subject
If your personal data is processed, you are a data subject as defined in the GDPR and you have the following rights with regard to the controller:
- Information, rectification, restriction and deletion
You have the right to access the data stored about you and information concerning its origin and recipient and the purpose of data processing by our website free of charge at any time. In addition, you have the right to rectify, delete or restrict the processing of your personal data, provided the legal requirements to do so are met.
Details can be found in the relevant statutory provisions, Article 15 to 19 GDPR.
- Right to data portability
You have the right to receive the personal data concerning you that you have provided to us as the controller, in a structured, commonly used and machine-readable format. We can comply with this right by providing a csv export of the customer data processed about you.
- Right to information
If you have exercised your right of rectification, deletion or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or deletion of data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.
You have the right to be informed about these recipients by the controller.
- Right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you that is based upon point (e) or (f) of Article 6(1) GDPR, including profiling based upon those provisions.
The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.
Where your personal data is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for such purposes.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.
- Revocability of declarations of consent under data protection law
You may also revoke your consent with regard to us at any time with effect for the future using the contact details given below.
- Automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely upon automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
(1) is necessary for entering into, or performance of, a contract between you and the controller,
(2) is authorized by Union or Member State law to which the controller is subject and that also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or
(3) is based upon your explicit consent.
However, these decisions shall not be based upon special categories of personal data referred to in Article 9(1) GDPR, unless point (a) or (g) of Article 9(2) GDPR applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place.
In the cases referred to in points (1) and (3), the data controller will implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.
- Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority with which the complaint has been lodged will inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Article 78 GDPR.
Responsible authority, contact person for queries or exercising your rights as a data subject, contact
The responsible authority within the meaning of the data protection regulations for all data processing through our website is:
GuitarPoint GmbH, Hanauer Landstrasse 417, 60314 Frankfurt, Germany
In the event of any questions, comments, complaints or to exercise your rights as a data subject in connection with our Privacy Notice and the processing of your personal data by our websites, you can contact our Data Protection Officer directly by email: (email@example.com). He will gladly take care of your data protection concerns.
This page was last edited on 26th September 2022.